What are the 5 Data-Driven UX Approaches For Your eCommerce Business?

Do you remember when the last time it happened that, you had to step out of a shop, knowing that the shopkeeper is not having the product that you have been looking for? Well, if it happens quite often, then it’s time to change the way you shop! Today, in this fast-paced world, where everything is going digital, a lot of businesses have moved online, which has not only improved their reachability to a wider audience, but it has also allowed the customers to find the right product at the right time! But, are these online businesses easy to run? Is it just creating an online eCommerce website and wait for the magic to happen? Well no! It needs the right guidance from the best eCommerce website developers to make the online business work for you!

Considering this, here, we will be talking about the five data-driven UX approaches that one can adapt to, for sustaining success across their online businesses. In addition to this, we will be talking about some of the best eCommerce website developers in India, whom one can rely on for the best eCommerce solutions.

What are the factors that determine the success of an eCommerce website?

Every day, new technology is born and an old one expires. So, in order to survive in this cut-throat competition, eCommerce businesses need to have an updated and well-formed approach to meet the evolving customer demands. However, other than ensuring that the eCommerce business that they have been running is successful in generating sales. It is also required to make sure that it is effective enough in:-

  • Attracting and retaining buyers
  • Setting up a positive brand image
  • Making the customers feel safe and secure
  • Facilitating easy navigation and comparison of the products
  • Besides the above-mentioned factors, the success of an eCommerce website depends upon the loading speed of the webpages, quality of the content that is put over the website, customer support, pricing, return policies, shipping, and the expertise of the eCommerce website developers, whom one has approached for the eCommerce website development services.

    What are the five Data-Driven UX approaches for an eCommerce Business?

    Many a time, it happens that companies invest big in the designing of their eCommerce website, making it look more attractive and appealing. But, this investment is a complete waste, if the user does not find it easy to understand. For instance, having a business logo as a “shopping cart”, which is in the case of the popular online shopping portal, Flipkart, makes it easier for the users to understand what the business is all about. This is where we notice the need of having a user-centric design approach (UX design) to serve the purpose and experiences need for seeking eCommerce website development services in India. Taking this further, here are the five Data-Driven UX approaches suggested by some of the best eCommerce website developers in India that are ideally meant for your eCommerce business.


    To begin with, some of the best Data-Driven UX approaches for a successful eCommerce business, eCommerce website developers in India suggest that “Surveying” plays a vital role in making one aware of which all areas need improvement. For instance, one could run certain surveys like “products that the customers mostly buy”, “products are mostly searched”, “products which are dropped out of the shopping cart” and some other critical surveys to understand the shopping behaviors of the customers. Accordingly, they can work on it and enhance the sections that need attention.

    User Testing

    Every user seeks to have a great experience when making a purchase via an eCommerce website. So, it is important to seek assistance from some of the best eCommerce website developers in India, who conducts “User Testing” which eventually helps them in understanding which all sections need improvement and accordingly makes the website fully functional and smooth.

    A/B Testing

    There multiple ways to travel from place A to place B. Yet, ideally, there is a single path that is feasible, fastest, and acceptable to traverse this path, and this pathway must be opted to get the best results. A/B testing works on a similar concept that falls under the “Data-Driven UX approach”, in which we compare two versions of the eCommerce website, by running them simultaneously and deciding which one is better.

    Site Analytics

    Another “Data-Driven UX approach” that is adopted by some of the best eCommerce website developers in India is “Site Analytics”. It lets the UX designers track the mouse pointer pattern of the users over their eCommerce website and understand which all areas the users spend most of their time and accordingly take action.

    Consumer Research

    Other than the above-discussed “Data-Driven UX approaches”, there are some of the best eCommerce website developers in India who understand the importance of “Consumer Research”. It is believed that adequate consumer research allows the developers to understand what the users want to see. So, quality time has to be spent researching the market trends and accordingly plan out.

    Where to find some of the best eCommerce website developers in India?

    One can find some of the best eCommerce website developers in India, who follows all these five approaches in refining the shopping experience of the users. Likewise, Clover IT services is one such eCommerce website development company in India, which is having some of the best eCommerce website developers and UX designers in India, who knows exactly what it takes to improve the user experience and eventually grow your online business.


    All in all, there are some of the best Data-Driven UX approaches that have been suggested by some of the best eCommerce website developers in India, which one must keep into consideration for achieving the desired results in their eCommerce businesses. These approaches not only give a clear estimate of the users’ shopping behavior but also makes them aware of, what all changes they are required to make for enhancing the credibility of the eCommerce website.